Bryanston Market Re-envisioningActivations, Branding, Community Building, Experiential, Marketing, Social Innovation
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Bryanston Organic Market started in 1976 as an initiative to raise money for extra curriculum activities in the parking lot of Michaelmount Waldolf School. It had always been a pioneer in natural, hand-made and organic.
Over the years, society caught up, beckoning an opportunity for Bryanston Market to re-discover it’s north star and co-create a new map to remain relevant and pioneering.
True Story Studio collaborated with Danie Maritz from Moonshot, to run a series of innovative workshops in which we mapped a new route for Bryanston Market, including new business offerings that have the potential to add more value to greater Bryanston, and re-establish a strong connection between the school and the market community.
The processes worked closely with existing and potential customers, stall holders, teachers and parents and uncovered a wealth of potential that is currently being prototyped and implemented.
True Story developed customer experiences, physical spaces that encouraged community engagement, the brand identity and a strategy for the staff to make it happen.